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Officially the world’s largest electronics company by sales, Samsung Group comprises several international affiliated businesses, the majority of which are united under the Samsung brand.
Known traditionally for their household electronics ranges, the South Korean-based company are the ultimate jack-of-all-trades multinational conglomerate, with Samsung Heavy Industries adding a bit of grunt to the portfolio; building ships and super tankers, whilst Samsung Everland are responsible for South Korea’s first adventure theme park, opened in 1976. Samsung also builds hotels and provides insurance.
But it is undoubtedly Samsung’s consumer electronics range, and in particular their vast array of smartphones, with which the majority of people are most familiar. Samsung’s scatter-gun approach to mobile phone production and marketing – creating handsets to suit all possible tastes and budgets – has seen their market profile soar with the Korean company finally toppling Nokia, as the highest selling mobile phone vendor on the planet.
It’s not all sweetness and light though, record sales of their award-winning Galaxy handsets has seen Samsung enter into a multi-million dollar mud-slinging contest with arch rivals Apple over a series of alleged patent infringements, in which claim and counter-claim was made over the originality of some of Samsung’s designs in both their smartphone and tablet products.
Samsung’s vice-like grip on the smartphone market is strengthened by the growth of its processor business for smartphone devices, with Samsung-manufactured chips helping power some of the most successful devices available on the high-street including, yep; you guessed it, iPhones and iPads, though Apple are gradually weaning themselves off their Samsung dependency.
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