Despite the endemic doom and gloom in the global economy, Samsung have managed to buck the current market trends and post record profits, thanks in no small part to their hugely successful range of smartphones.
Samsung have been selling mobile smartphones at an astonishing rate recently with their flagship model the Galaxy S2 doing superb business over the festive period.
Turning in such sizeable profits, when many of their major competitors are evidently struggling to stay afloat in these murky financial waters, is testament to Samsung’s willingness to promote innovation and push new products; at a time when many companies may be considering scaling back.
Samsung will be hoping for continued success in 2012 and have already been busy announcing a raft of new products which they hope will cement their place as the number one consumer electronics brand.