Once again mobile games are climbing the popularity ladder, all credit to the leading smartphone manufacturers. After slowing down a bit, the mobile games industry in the UK and other European markets is expected to boom again based on significant growth in sales of mobile games achieved by successful smartphone companies like Apple, Nokia and Android. Apple’s iPhone and iPod touch with its retail App store, N-Gage and Android are the leading Smartphones which will possibly build up new platforms for mobile games outside the operator run portals.

However, the findings of recent research on mobile games suggests that Apple’s immense popularity has helped it retain its position way ahead of its competitors in the industry. The high end appealing hardware with a large developer community and its easy accessible retail store are considered as the key factors behind the strong consumer response to the phone.

The success of the App store has produced a vital effect on the mobile game market as some of the network operators, who have agreed to lower their revenue shares and sell games through their own application stores, follow the App Store’s model.

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