During the soccer championships Euro 2008 Puma AG launched its first mobile phone marketing campaign in 13 European countries. The program sends alerts whenever the favoured team scores with a tailored version of their team chant.

Puma mobile phones also has other facilities such as free 1 minute conference calls with as many as 10 friends or 10 fans. The participants of the game are eligible to receive a discount voucher on their mobile phones.

Participants are exciting to receive a conference calls through their mobile when their favourite team scores a goal and they enjoy the triggered conference calls with family members in many European countries. Free registration facility is available to the participants by visiting Pumafootball.com.

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