France Telecom, the parent company of the Orange Group, has unveiled its plan to keep the group's annual cash flow equivalent to that of 2008 (i.e. £7.12 million). The company said in a statement: "Our target is to maintain an annual cash flow equivalent to what we achieved in 2008, up to 2012". The Group designed the plans based on current macroeconomic forecasts.
"Our strategy assumes that investment will remain steady at 12 to 13 per cent of revenues. The Company's aim is to generate savings of up to 1.5 billion euros on costs. This will enable us to achieve our ambition", the statement further added.
The 2012 Plan will focus on making new technologies user friendly by simplifying store design as well as marketing materials. It also aims to create new ways of improving call centre procedures and customer care.
The group is also planning to optimize cost structures. The plan includes the group's ambition of sharing information systems and platforms within and outside the network. The 2012 plan has revealed the Group's future initiatives are to follow new technologies that improve the interactivity, personalisation and multi-screen services across TV, PCs and mobile phones.