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Manufacturers struggle to keep up with iPhone
(31/08/2010 11:27:41)

According to recent research by Reevoo, touch screen models aren't really liked by users and there isn't any manufacturer to compete with iPhone.

An aggregate review polled 19,000 buyers, asking them to assess 226 phones against a range of criteria, including style and function. Apple's iPhone 3G and LG's KC910 Renoir made it into the best 10 handsets taking 8th and 9th position respectively. HTC's Touch Diamond, RIM's Blackberry Storm 9500, and Samsung's Armani, i900 Omnia and F490 models bagged the bottom 10 position, all these are touch screen handsets.

Inspite of following in the footsteps of the current trend, manufacturers are falling short of meeting consumers expectations, said Jo Reale, Reevoo's mobile phone Manager.

"We love the look of touch-screen phones, and the ability to watch videos on a large screen, but they are hard to get right and many shoppers are complaining that touch-screen interfaces are just too fiddly," she added.
"If mobile phone manufacturers want to make an impact in the touch-screen arena, they need to listen to consumers and address the issues they have with current touch-screen models."

The style, size and camera quality are the features a mobile phone buyer looks for, more than the web browsing and email functionality, as per the recent research. Christian Lindholm, a director at mobile design consultancy Fjord, argued that 2008 was "the year of the bad touchscreen". Christian explained the drawbacks in using "capacitive touch " and "resistive touch", the two main technologies used for these screens.

"With capacitive touch the resolution is lower and it only reacts to finger touch, so you can't use the stylus …and resistive touch requires more force and is more insensitive in a way," he added.

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