Orange has unveiled its sixth Digital Media Index, which has found that men view on average 33 per cent more social networking pages on their handsets than women. Men seem to be leading the way when it comes to experimenting with new services, accounting for 75% of mobile videos and 71% of mobile TV clips purchased.
Recent research from Orange found that digital media has almost 2 million of consumers who use mobile phones to access social networking sites such as Facebook and Twitter, with men accounting for 64% of the unique users.
Orange UK head of entertainment and information Deborah Tonroe said, "As this is the sixth issue of our Digital Media Index report, we were keen to delve deeper and offer an insight into how customers use their mobile handsets.” She added, “The report really does reveal some interesting results and showed that consumers are really using their mobile handsets for more than just voice and text.”
Men use mobile phones more regularly than women to keep themselves updated with the latest news and sports. According to the latest Orange Digital Media Index survey, sports updates are driving mobile internet traffic with men accounting for 57% of consumers accessing Orange World. However, the report found that women send more text and picture messages than men.
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