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Microsoft's version of Apples app store
(31/08/2010 11:27:41)

Microsoft unveiled Windows Marketplace for Mobile services last month at the Mobile World Congress in Barcelona. Microsoft is hoping the Marketplace will help the upcoming Windows Mobile 6.5 release and remain competitive with the iPhone, BlackBerry and Android platforms, each of which maintain their own online stores for third-party software.

“We will continue our successful collaboration with developers through Windows Marketplace for Mobile, which will provide a broad reach to customers” said a spokesman from Microsoft

Windows Marketplace, its version of Apples app store, will allow developers to charge for their creations through the store, but will pay a 30 per cent fee. Developers will get to set their own prices and will be paid 70 per cent of the application's revenues.

Cnet, the software maker pledged that it will also offer developers "complete transparency throughout the application submission process" as well as direct feedback.

Developers will be required to pay a $99 (£72) annual fee to secure a spot in the Windows Marketplace for Mobile service. The fee will allow developers to place up to five applications for sale on the service each year.
As with other services, Microsoft will approve and certify each application prior to sale. The company will release additional details to developers sometime in the spring, and submission for new applications will open later in the summer.

It’s a question whether this will create a demand for users to sell their mobile phones and buy mobile phones with the windows platform.

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