Mobile broadband tariffs may not be 'cheap' any more as industry experts forecast changes in mobile broadband tariffs in 2010 as the current business model is no more unsustainable for mobile phone companies. However, general users can benefit from forthcoming changes as mobile phone companies are planning to introduce a 'pay for what you use' method.
Chris Marling, editor of Broadband Genie, opined: "At present prices are low as companies want to grow in the market. But, the current business model is not sustainable for companies. Companies may change their present packages shortly. Price hikes matter a lot for heavy users in a financial sense. Mobile phone providers made lower profits as voice revenues came down heavily. This trend is likely to continue in upcoming days too and mobile bills may increase in 2010".
John Strand, the chief executive of Strand Consult, said: "free services on fixed-line home Internet may cost money. Mobile phone companies may launch such mobile phone deals, which users cannot handle with VoIP and peer-to-peer file downloading services. However, the connection will become cheaper i.e. such as we're paying currently for home broadband".
"The price change may take place in other European countries in 2009 itself. However, I hope that it will happen in the UK in 2010. These trends will create a lot of pressure on home broadband providers", he added.