The easy navigation features sported by the latest smartphones, has increased usage of these handsets for satellite navigation. mobile phone users can connect with the service through its GPS receiver and apps such as, Google and Ovi Maps for Android and Nokia devices. As a result many users are recycling their old phones for cash to upgrade to phones with these features.
The rise of mobile phone usage for navigation is the highest in the UK, which has reportedly gone up to 86% whilst other European countries including France, Italy, Spain and Germany are experiencing a 68% rise on average.
The marketing research company ComScore has revealed that most people use the service in cars although some use it while on public transport or walking. As Alistair Hill, senior analyst of ComScore said, “The higher incidence of A-GPS usage in cars suggests that the superior speed and precision in these devices are being used for more than just identifying locations – they are being used as full in-car navigation systems.”
He further added, “Mobile mapping services also have potential for integration with other location aware services, such as mobile social networking applications that provide links to friends and insights on surroundings and, subsequently offer great promise for the location-based advertising market.”
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