Mobile phone owners who have invested in an Apple iPhone have been advised to research the market for the best insurance policy.
According to Sarah Cox of the Daily Mail, many mobile phone companies provide insurance cover to their customers.
However, she noted that the level of protection they offer can often be beaten in price by other organisations.
Indeed, Ms Cox said people who shop around for the best deals could potentially get their iPhone covered for about half the price offered by leading mobile phone companies.
Consumers were advised that investing in insurance is "essential" if they have bought a high-end smartphone, or have received one as a gift.
"The iPhone has become the gadget of choice for many, but losing one is expensive," Ms Cox commented.
People with the handset were urged to consider their options when looking at insurance policies and not to automatically go for the first product they are offered.
Ms Cox also recommended that iPhone owners look at the small print on every policy, as the excess on insurance claims can differ significantly between each provider.
She added that consumers must then consider whether an insurance policy offers them good value for money.
This, she stated, is because people who "don't have a track record of phone destruction/loss" often end up subsidising those who "seem to lose or break phones for a hobby".
The advice comes after a report by comScore revealed that between September and November 2010, Apple had a 25 per cent share of the smartphone market in the US.
Figures also showed that during this three-month period, the overall number of smartphone owners went up by ten per cent on the previous quarter.
Research in Motion was found to be the market leader in the US, followed by Google Android.
Apple came in third place, followed in the rankings by Microsoft and Palm.