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Apple reports surge in iPhone sales
(19/01/2011 12:56:48)

Apple has reported that its iPhone device has continued to surge in popularity over the last year.

According to the technology company, 16.24 million iPhones were sold during the three months to December 25th 2010.

This is 86 per cent up on the amount recorded 12 months earlier and the highest quarterly figure since the smartphone was first released.

The popularity of the iPhone throughout this period helped Apple achieve revenues of £16.75 billion - a record amount.

A trading statement from the company also showed that its net quarterly profit came to £3.76 billion, which is also a record figure.

Steve Jobs, chief executive of Apple, commented: "We had a phenomenal holiday quarter.

"We are firing on all cylinders and we've got some exciting things in the pipeline for this year."

For example, Mr Jobs said Apple is planning to roll out the eagerly awaited iPhone 4 for Verizon in the near future.

Peter Oppenheimer, chief financial officer at the firm, added that Apple "couldn't be happier" with its performance throughout this period.

He said the company is expecting its revenues to come to approximately £13.78 billion during the following quarter.

Daniel Ernst, an analyst at Hudson Square Research, noted that Apple enjoyed a "great" three months to Christmas Day and once again exceeded the expectations of many industry observers.

Rory Cellan-Jones, technology correspondent at BBC News, added that the company's performance during this period was "quite extraordinary".

Sales at Apple were also boosted by healthy sales of its iPad device, as 7.33 million were purchased in the run-up to Christmas.

The firm added that the number of Mac sales rose by 23 per cent on the previous year to 4.13 million.

Apple released the figures shortly after Mr Jobs confirmed that chief operating officer Tim Cook will take over his duties while he takes medical leave.

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