BlackBerry users are set to benefit from better music facilities on their mobile phones, after Research In Motion (RIM) announced a deal with Amazon.
RIM has joined forces with Amazon to enable BlackBerry owners to download up to 14 million tracks to their devices.
The partnership allows easier access for smartphone users to obtain the songs via their network or through Wi-Fi connectivity and bosses at the manufacturer are expecting the function to prove popular.
BBM Platform and Integrated Services vice president Alistair Mitchell commented: "Amazon MP3 for BlackBerry smartphones makes it fun and easy to get new music and we're thrilled to work with Amazon to bring this service to users."
One facilitiy that could prove particularly popular is the ability to share music choices with friends via social networking sites such as Twitter and Facebook, which have become increasingly useful for smartphone owners.
A recent study by Sony Ericsson showed that more people are now buying mobile phones based on their ability to provide efficient access to such websites.
This indicates that the link between music and social networking could pay dividends for RIM.
"[Users can] share their thoughts with their social circle, giving them a uniquely BlackBerry experience that combines communications with multimedia," Mr Mitchell added.
As part of the arrangement between RIM and Amazon, other features have become available to BlackBerry owners.
People that receive Amazon gift vouchers this Christmas can use their mobile phones to directly utilise the cards to purchase material.
Parents that have treated their youngsters to a new BlackBerry can also monitor what music they listen to by applying controls to prohibit the downloading of unsuitable songs.
Music has become a big part of mobile phone technology and for many, Apple's iPhone is the ideal platform for downloading and managing tracks.
Last month, Apple announced that iPhone owners could download songs from 13 iconic Beatles albums from iTunes for the first time ever.