Consumers in the UK frequently spend time on their mobile phone while they are in the bathroom, a new survey has revealed.
According to research by PC World, about 50 per cent of consumers regularly use handsets such as smartphones when they are having a bath, the Press Association reports.
A similar proportion also revealed that they spend longer using their mobile phone in the bathroom than they do on carrying out tasks such as brushing their teeth or taking a shower.
PC World said this shows that technology has become an "important focus and pastime" for people in the UK.
"We now spend more time using it at home than we do anything else, even ahead of eating, sleeping and working," said spokeswoman Anina Castle.
This trend was found to extend to other technological gadgets as well, such as laptops.
Figures from PC World showed that many people spend most of their time in the kitchen using their computer rather than cooking and eating a meal.
In addition, British consumers were found to typically spend about two hours using their laptop in bed to watch television programmes, play games and browse the net.
This comes after telecoms regulator Ofcom revealed that 60 per cent of Britons aged between 18 and 24 do not exclusively use a desktop PC to access the web.
Statistics also showed that nearly one in three internet users in the UK use their mobile phone to go online.
This could be partly due to the growing popularity of smartphones among British consumers of all ages.
Data from Ofcom indicated that subscriber numbers in the UK during January 2010 were 70 per cent higher than the amount recorded a year earlier.
Social networking sites were found to be especially popular among mobile internet users, especially younger consumers.