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Mobile phone recycling could be boosted by new radio application
(08/03/2011 16:06:41)

People with old handsets may be keen to explore mobile phone recycling avenues in order to buy a smartphone that enables users to listen to radio offline.

We7 has launched an application that allows mobile phone owners to listen to tailor-made radio coverage to suit their musical tastes.

The free app, which is available on Android and iOS-powered platforms, makes a note of tracks that the user is listening to, before automatically selecting other songs from similar artists.

Arguably, the main benefit of the app is the ability to listen to radio without being connected to the internet.

Steve Purdham of We7 believes the innovative application will prove popular among mobile phone users.

"Until now when you have streamed internet radio as soon as you lost the connection, you lost the song," he told the Guardian.

The application is available to both contract and pay-as-you-go phone users and contains adverts, which increases the likelihood of the service remaining free.

This is a key requirement, according to Forrester Research analyst Mark Mulligan, who claimed that charging for such applications narrows down the target market considerably.

"If content is everywhere, you either have to make it exceptional so a small number of people will pay, or embrace the free business model - that is the only way to the mass market," he told the publication.

People who listen to the radio on a regular basis look set to be spoiled for choice in the near future.

This is because a BBC-backed project is aiming to encourage more people to listen online.

UK Radioplayer launches on March 31st and operates in a similar way to the BBC iPLayer, which allows people to watch shows online when they choose.

Although the service is only going to be made available on computers and TVs to start with, developer Adrian Cross told the Telegraph that it would be rolled out to smartphone users in the future.

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