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Facebook Launches Its App Store in UK
(30/07/2012 17:02:52)

Facebook Launches Its App Store In UK

Facebook’s App Center opened last month in the United States and the UK version has also been launched, offering additional competition in a market currently dominated by the App Store and Google Play. Facebook will notify you of the best apps available with recommendations based on ratings left not only by all buyers but by your friends and those with similar interests, so that you can see what apps they’re buying. Once you have selected an app that you would like to download you will be directed to the relevant app store where the download of the app will take place. The interesting point to note is that the app will from that point be linked into your Facebook account.

It is estimated that Facebook has in excess of 900 million members; a great target market to try and influence the app buying of, and it is for this reason that Facebook are incentivising app developers to create paid for apps exclusively for the Facebook App Centre. Developers will still have to pay Facebook 30% of their sales price but the potential to target the marketing of apps to specific groups based on their social data is potentially second to none. It has also been made public that Facebook are setting up a mobile engineering office in London and part of its remit will be to create links with third party app and games developers to create these exclusive apps solely for Facebook.

For other popular apps including Spotify or Pinterest, Facebook only lists where they are available and will not make any revenue from them.

Aaron Brady, Facebook engineer said: 

“Success through the App Centre is tied to the quality of an app. We use a variety of signals, such as user ratings and engagement, to determine if an app is listed in the App Centre. To help developers monitor user feedback, we are also introducing a new app ratings metric in Insights to report how users rate your app over time….Well-designed apps that people enjoy will be prominently displayed. Apps that receive poor user ratings or don’t meet the quality guidelines won't be listed.”

Since the 9th July, the App Center has been available in the UK, US, Australia, Canada, New Zealand, South Africa, India and other countries with a large percentage of English speakers and is now on a phased roll out to non-English speaking countries including; Brazil, France, Germany, Russia, Spain, Taiwan, and Turkey.

It will be interesting to see how the Facebook app store in UK performs in the coming months up against the established Apple and Google giants. With such a large captive market it seems highly likely that Facebook will manage to make this area of their business as successful as the initial social networking site. If you would like sell your mobile phone and upgrade to a smartphone to be able to gain the benefits and entertainment that apps can offer, why not look at mobile phone recycling companies or online auction sites as a way to make money to put towards a new smartphone.

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