Facebook To Launch Mobile Engineering Hub
News that Facebook launches mobile hub in London has been widely reported in the last week, even though the office has been open in London since March this year. The mobile hub opening, will be the first of its kind outside of the United States where other mobile engineering offices are based in Menlo Park, New York and Seattle, was confirmed by Phillip Su, the lead engineer who stated that;
"London is a perfect fit for Facebook engineering—it's a global hub, and it has a vibrant local start-up community with lots of great technical talent…Our team in London will start small, focusing on building a core of great engineers, and then grow over time and eventually focus on building products in key areas like mobile and platform."
He also said that;
"We are a culture of builders, and the environment we plan to create in London will reflect that….Despite the size of our service—900 million users and growing—we still push new code to the site every day. We eliminate unnecessary process and give all our engineers the opportunity to work on the things that matter most."
It is believed that initiatives like Tech City which is based in London, has helped to gain the attention of major technology brands including; Google, who recently established an office in London and Amazon who is planning a new technology hub in central London.
The offices in Covent Garden will be the British Headquarters for Facebook in a city which Facebook sees as having a ‘hotbed’ of mobile development talent. The offices have up until now been used by teams of advertising, sales and PR staff but will now include up to twenty four developers that Facebook are looking to recruit, a number which is expected to expand over time. Roles they are recruiting for include; an Android programming specialist and a mobile engineer to focus on improving the reliability of its apps for regular users.
Mobile engineering is a key part of the Facebook strategy, as it has been revealed that they currently make no profit from their smartphone or tablet applications or from its mobile website, even though a larger than ever proportion of their 900 million registered users are logging into the mobile site. It is this trend that has led to concerns over Facebook’s financial future performance as the opportunity for generating advertising revenue on mobile sites is thought to be significantly reduced.
Another strategic focus for the team in London will be to develop links with third party app developers and gaming firms who are said to be courted by Facebook’s rivals; Apple, Microsoft and Google, hence the recruitment of a developer to work solely with these third party companies.
The company is also seeking to recruit a data mining specialist to create market insights to "measure the value and effectiveness of brand advertising on Facebook" along with an audience researcher and creative strategist.
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