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HTC predicts further growth
(21/01/2011 11:59:24)


Mobile phone manufacturer HTC has predicted that it will continue to expand over the next year.

According to the technology company, it is keen to increase its presence in many emerging economies around the world.

The firm is also targeting 8.5 million handset sales between January and March 2011, as well as a move into the tablet market.

HTC was speaking after it confirmed that during the final quarter of 2010, its net profits were up by 160 per cent on the same period of 2009.

Figures also showed that it more than doubled the number of handsets it sold last year - as 24.67 million were purchased.

This helped to drive a 93 per cent increase in company revenues in 2010.

Peter Chou, chief executive of HTC, said this shows that the firm experienced a "breakthrough" year, IDG News reports.

"Going from a company of no scale to one of scale, that process was faster than I expected," he commented.

"Last year was the year that smartphones exploded."

This coincides with news that the HTC Desire is in the running for a gong at this year's Global Mobile Awards.

The GSMA, the organiser of the event, has admitted that picking the nominees for the Best Mobile Device Category proved to be a "daunting challenge".

However, chief marketing officer Michael O'Hara said that being nominated for the honour is a "tremendous achievement".

This, he stated, is because the mobile phone industry is a highly innovative and competitive sector.

HTC will find out whether its device has secured the accolade at a special awards ceremony in Barcelona next month, which will be hosted by broadcaster Jonathan Ross.

Other awards will be handed out at the event to the designer of the best smartphone applications and companies that have adopted pioneering mobile marketing campaigns.
 

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