Following the launch of the much awaited Apple iPhone 5 there has been much post launch analysis by both consumers and technology experts alike, with many of them making comparisons between the latest iPhone and other popular smartphones including the Samsung Galaxy S3.
The iPhone 5 has an increased screen size of 4-inches compared with its predecessor the iPhone 4S which was 3.5-inches; equivalent to an 18% increase in screen size. It also retains its Retina display with a resolution of 1136x640 pixels and 326 pixels per inch. Rumours prior to the launch had us all expecting a standard high definition screen with a resolution of 1280x720 pixels, but we can only assume that this will be included in a later version of the iPhone. By Comparison, the Galaxy S3 has an enormous and some say too big 4.8-inch Super AMOLED screen which does have the higher quality1280x720 pixel resolution.
DisplayMate who are a worldwide leader in video diagnostics and claim to have the worlds most advanced display calibration and optimisation software have conducted a series of extensive tests on both the iPhone 5 and the Samsung S3 and compared the results with those found previously for Apple’s iPhone 4. The test results have led them to conclude that the iPhone 5 has the best smartphone screen and commented that:
“Based on our extensive Lab measurements the iPhone 5 has a true state-of-the-art accurate display – it’s not perfect and there is plenty of room for improvements (and competitors) but it is the best Smartphone display we have seen to date based on extensive Lab measurements and viewing tests.”
When looking at the results in more detail they note that the iPhone 5 outperforms the competition in many different tests. In viewing tests the iPhone 5 displays very good images, photos and videos which have accurate colours and an accurate contrast. This is an improvement on the iPhone 4 which when tested only achieved good images, with photos and videos having too little colour and too much contrast. By comparison the Samsung S3 also only achieved good images and although photos and videos have accurate contrast they have too much colour.
The iPhone 5 also has an improved level of screen reflectance which is a measure of how bright reflections appear on the screen than the iPhone 4 or Galaxy S3 and interestingly, it is one of only a few mobile phones that have recorded such a low value. It also has the highest score for its contrast in high ambient light, which basically means that the screen will be more readable in ambient lighting.
The overall display for the iPhone 5 is assessed as excellent with excellent calibration, whilst the iPhone 4 has a very good display and very good calibration, whilst the S3 has a very good screen, but they comment that the display calibration needs major improvement.
Based on these display tests, each phone was awarded an overall display grade. The Phone 5 was awarded an A, with the iPhone 4 gaining an A-, whilst the Samsung Galaxy S3 was awarded a B+.
In summary, the iPhone 5 not only beat Samsung’s flagship phone, the Galaxy S3 in terms of the overall quality of its screen but it has also made a sizeable improvement on the screen of the iPhone 4 and 4S; important news if you’re considering upgrading to the iPhone 5 as you want to know that it is going to be money well spent. The Galaxy S3 is still an amazing phone and although the screen maybe slightly inferior to the iPhone 5, it is still one of the UK’s most popular phones, with its large screen and the freedom and flexibility offered by the Android operating system.
At the end of the day, the screen quality is worthy of consideration but is not the be all and end all feature of a mobile phone and we’re sure that the quality of the S3 screen is more than sufficient for most users’ needs. The screen quality of mobile phones as with many other features is improving in quality all the time, so watch this space to see whether the iPhone 5 holds onto this market leading screen for long.