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Could mix technology boost to sell mobile phone?
(16/03/2011 17:32:47)

The splicing together of ideas from different technological fields is producing a wave of hybrid technologies that are wowing the crowds at this year’s Mobile World congress in Barcelona. The Xperia Play for example, which was unveiled officially at this year’s conference in the Catalan capital has incorporated the same technological advancements Sony pioneered in their range of Bravia TV’s into its gaming screen, vastly improving picture clarity and creating a retina-popping gaming experience.

The Xperia Play is the product of mongrel technologies, a term which, for the benefit of this piece, I’ve just coined. Sony’s little piece of pocket magic will fuse the mobile capabilities of Sony Ericson’s previous mobile phone triumphs with their hugely popular PlayStation gaming knowledge, throw in the picture quality of their home entertainment systems and it seems we have ourselves the perfect little device.

I suppose one could call it a form of technological eugenics, breeding the best bits from different tech areas into one super-device. When we bumbling humans took that idea and ran with it, it all went horribly wrong, although I for one would be keen to pour over the results of splicing the human shin bone’s mysterious honing capability of being able to find sharp, immovable furniture in the dark, with our relatively weak eyesight.

Anyway, slightly sinister digression aside, the Xperia Play is looking like being a hit with the gadget-lover when it is finally launched on these shores, and Sony will be hoping to sell mobile phones by the ship load when the Play hits the shelves. The mobile gaming market looks set to be the next step in the evolution of the mobile phone, and the idea of Lara Croft being tucked away in your pocket certainly puts a smile on the face.

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