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Mobile phone manufacturers embrace NFC technology
(18/01/2011 12:04:44)

Mobile phone manufacturers are to roll out more devices with Near Field Communication (NFC) technology in the next few months, an expert has stated.

According to Douglas Orr, chief executive of Cogenta Systems, brands including Nokia and Research in Motion are among those to embrace this system.

This, he said, could represent a boost to the burgeoning mobile commerce sector and encourage more people to make transactions with their handset.

Writing for eConsultancy, Mr Orr stated that consumers could use NFC technology to connect with compatible price tags on shop shelves.

As a result, they would be able to instantaneously access information about a specific product through their handset.

Mr Orr suggested that this technology could also be used to make payments, which could eventually result in a traditional wallet becoming obsolete.

"The idea of turning your mobile smartphone into a mobile wallet is an appealing one," he commented.

"There is no device that spends as much time in our personal proximity than a mobile phone, much more than wallets."

Mr Orr noted that mobile commerce has never really taken off during the last few years, despite lots of hype and ambition.

However, he stated that 2011 is likely to be a "tipping point" that will see mobile phones become the "ultimate shopping enabler".

Mr Orr added that the infrastructure for mobile commerce is becoming increasingly affordable for smaller businesses.

He said this means the mobile retail space will no longer have to be occupied solely by larger brands such as eBay, Amazon and Tesco.

This comes after the Interactive Media in Retail Group urged retailers to make sure they have a strong online presence in order to be visible to mobile internet users.

The organisation noted that many consumers now use their handset to compare prices and find out further information about the items on shop shelves

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