Whilst all the talk at this year’s Mobile World Congress was of selling mobiles with Near Field Technology or NFC, this ‘Simply Tap’ system is slightly more vapid in comparison to the contactless young upstart. But it may very well prove to be a success with the punters, especially those who are dubious of NFC’s security.
Simply Tap will require users to pre-register with the participating outlets, once they have provided a delivery address and details of a payment method (credit/debit cards) shopping becomes an instant doddle. As you’re browsing through the store’s catalogue, as seen as you see something that gives your fancy a damn good tickling you can simply send the outlet an SMS with the items unique reference number, and the goods will be delivered to your address.
I suppose the success of this scheme will rely on a vast number of retailers signing up to the program which in turn will create a system of uniformity. Without this all-encompassing participation, the system becomes fairly pointless, as the consumer may just as well visit individual retailers online.
One of the biggest rankles with online shopping, is having to register time and time again every time you visit a new site. Simply Tap will be hoping to remedy this issue, if it gets enough support that is.
Time will tell as to whether the Simply Tap scheme really takes off, or whether it is simply brushed aside by NFC. What is for certain is that the new breed of smartphone which have replaced the traditional feature phone holds what seems like limitless potential, bound only by developer's imaginations.