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More mobile phone owners looking online for next handset
(26/01/2011 13:54:30)

Consumers who sell mobile phones for cash may be likely to look online for their next handset.

According to figures from GfK Retail and Technology, nearly three-quarters of people in Europe opted to buy their device from a telecom specialist during the first ten months of 2010.

Meanwhile, statistics showed that almost one in five people across the continent went to a consumer electronics store for their new mobile phone.

GfK noted that this is comparable to the amount recorded during the same period of the previous year.

However, the organisation said there was a considerable increase in the number of consumers looking to buy a new mobile phone on the internet throughout 2010.

Figures showed that more than seven per cent of handsets purchased in Europe between January and October last year were bought online.

GfK said this is over ten per cent up on the first ten months of 2009.

Aaran Rattue, global telco marketing director at the organisation, commented: "For several years now the internet has been a key source for high ticket technical goods and will continue to have a significant influence on the sales of mid to top level phones."

He said online demand has been fuelled by the increasing sophistication of shopping habits among consumers.

Mr Rattue added that pre-launch orders have taken on "increased importance" in the last few years.

Figures from GfK also revealed that 12 per cent of mobile phone sales during the first ten months of last year were at non-specialist retailers.

The organisation speculated that smartphones would be the most popular type of handset among online buyers.

Estimates suggest that they accounted for about 20 per cent of devices purchased via the internet.

This comes after research by Canalys revealed that handsets with the Google Android operating system made up 25 per cent of the global smartphone market between July and September last year.

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