An increasing number of people have said they would rather play games on their mobile phones than on a console or computer.
PopCap Games has released details of a study that looks into the preferences of gaming enthusiasts and found that 44 per cent chose their handsets over other platforms.
The vast array of games now available on smartphone devices could well lead to more people looking at mobile phone recycling options, as consumers look to get their hands on the latest technology.
It appears that smartphones are the gadgets of choice, as the average owner purchased almost twice as many games for their device than those with older mobile phone models.
In total, more than half of respondents admitted to playing a mobile phone-based game during their lives, while 33.6 per cent of UK and US adults have engaged in some form of play in the past month.
PopCap representative Dennis Ryan believes that the industry is only going to get bigger in future years, as developers continue to release games.
"As more people purchase smartphones and the entire process of finding, purchasing and playing mobile games becomes as simple as browsing the internet, the mobile games market is going to accelerate even more," he remarked.
Social networking sites have also played a large part in the widespread popularity of gaming.
More than two-thirds of those surveyed indicated that they played a game via sites such as Facebook on a weekly basis.
Such is the huge appeal of this form of mobile entertainment, statistics showed that almost a quarter of all time spent using a mobile phone is attributed to game playing.
With this in mind, it is perhaps unsurprising that IE Market Research last week predicted that the global mobile gaming sector would create $52.8 billion in revenue by 2015.