No Place For YouTube in Next iPhone
Apple have revealed that when the next version of its operating system, iOS6 is released for use on its iPhones and iPads in September, they’ll be something missing, the preloaded app to be able to access Google’s video website, YouTube. The app has been preloaded onto Apples devices since 2007 when the original iPhone was launched. The absence became apparent when the fourth or beta version of iOS6 was released by Apple on the 6th August.
This exclusion seems a little strange given that YouTube receives over eight hundred million unique monthly visitors, making it one of the most popular websites on the internet which sees its user’s stream four billion videos each day. It is believed that Apple have taken this action due to intense competition between the two companies who once worked closely but now both want to be number one in in the smartphone and mobile computing market.
Kerry Rice, a Needham & Co analyst commented:
“Apple and Google are the mobile operating systems for the future and this is where the battleground is going to lie……If it’s going to be a two-horse race, you certainly don’t want to give the other horse any kind of lead.”
Apple has also previously removed the mapping software by Google from iOS 6 which will see it replaced with their own mapping app, a move which was previewed earlier this summer.
Apple acknowledged that their consumers are still going to want access to YouTube but confirmed that their license to produce the programme for the YouTube app had come to an end and that:
“Customers can use YouTube in the Safari browser and Google is working on a new YouTube app to be on the app store.”
The launch of the YouTube app to be available through the App Store is expected to be soon, but Google have not released a launch date as yet.
Further comment was declined surrounding whether Apple had plans to replace the YouTube app with an alternative online video app or perhaps it will rely solely on its own native video player called Video, but only time will tell if this is the case.
Tension and competition between Google, who are the world’s leading and most popular search engine and Apple has grown since Google’s development of the Android operating system. Steve Jobbs, the co-founder of Apple was quoted as saying that:
“He was willing to go “thermonuclear” on the search leader, after it decided to position Android against the iPhone.”
More recently, Google has further upped its competitive position against Apple with the $12.5 billion acquisition of Motorola Mobility which will enable the company to go head to head in the smartphone market. It is also being speculated that perhaps Google themselves sought to have the YouTube app removed from iOS devices in a bid to maintain full control and development over the app, whilst also benefiting solely from the advertising revenues that are generated from video playback.
Whilst the YouTube app will be missing, there will be some new additions to iOS 6 which will include an app for sharing files using BlueTooth and Passbook, in which you’ll be able to store boarding passes, concert tickets and more. Other preloaded apps including Apple’s Calculator, Newstand and App Store are all expected to remain.
It is thought that this may be a final straw for some Apple device owners which may see them switch over to Android, as many of the apps that we like to use in our day to day lives are Google apps. Their action to try and purge any competition away from Apple may in fact open the doors for a consumer backlash that will see consumers happily moving to Android who are awaiting them with open arms.