PureView imaging is a new technology being launched by the Finnish company Nokia. Termed by Nokia as a revolutionary camera in a smartphone the new 41MP rear-mounted camera is already available with the Nokia 808 PureView which was revealed in Barcelona at the Mobile World Congress in February this year.
PureView takes photography with smartphones to another level. Based on a combination of high performance optics, high resolution sensors and algarithms developed by Nokia this technology promises outstanding quality in colour, clarity, close-ups, perspective and depth in both stills and full HD video.
The Nokia 808 Pureview runs on Nokia’s own operating system, Symbian which has proved to be less popular than the Microsoft platform. Whilst Nokia have confirmed that their immediate priority is the launch of the 808 PureView globally as it hits markets in countries around the world (it is expected to be available to customers in the UK in July), they are planning to release a Windows Phone based device with the PureView technology. Indeed Nokia have said that they are committed to making Windows Phone their primary operating system among their devices. Nokia have revealed that future Lumia phones will be equipped with PureView camera technology and they are working closely with Microsoft to ensure the Windows Phone operating system will allow all aspects of PureView technology to function efficiently.
Nokia have already produced the Nokia Lumia 800, their first smartphone to run on the Windows Phone 7.5 Mango platform. The Lumia 800 is arguably one of the best Windows 7.5 based smartphones. Although no real threat to Android smartphones or the iPhone as a first smartphone this Nokia Lumia is easy to navigate and comfortable to use.
The Nokia Lumia 800 has a rear facing 8 megapixel camera which produces results good enough to rival the likes of the iPhone 4S, but with the introduction of the PureView imaging technology into Windows Phone devices photography will be taken to another level. The advantage Windows Phone mobiles have over most other rivals is the dedicated camera button and on the Nokia Lumia the chrome key allows the user to start shooting images even with the phone is locked. Couple this sort of functionality and the revolutionary camera technology of PureView and Nokia smartphones will compete with high quality digital cameras, with the added bonus of sharing pictures easily with friends.
So if you rely on your mobile to take photos and a good camera is a priority for you the launch of the new Nokia PureView handset might make a good time to recycle your mobile and upgrade. However, with no word from Nokia as to when we can expect to see the launch of PureView in a Windows Phone device, those of you waiting for the Microsoft based handset will need to wait a little longer. It might not be too long though as there is some speculation that we may see a glimpse of the new Nokia Lumia model with PureView technology at the Windows Phone Summit, taking place on 20th June.