According to Bloomberg, Research in Motion Ltd. (RIM) anticipates that the new BlackBerry 10 to boost sales. They plan to give software developers prototypes at a conference in Orlando. About 2000 new models of the BlackBerry will be distributed to developers. Developers will be tasked with building new apps for BlackBerry’s new operating system. RIM is relying on BlackBerry 10 operating system, based on the software QNX, to revive sales.
Developers have drifted away from the BlackBerry platform because of the lack of a consistent operating system and recent losses in market share. Most developers are interested in creating apps for iPhone and Android. Only 16% of software developers said they were very interested in creating apps for the BlackBerry. RIM’s top software executives will come together with developers in an attempt to rekindle interest in building apps for BlackBerry on a revamped operating system.
Sales of BlackBerry’s have recently decreased, especially in the US. As a result, RIM’s market has fallen and people favour iPhones, Androids, and smartphones with touch screens. Waterloo, Ontario-based RIM (RIMM) fell 0.9% to $13.66 at 4 p.m., New York time, on March 23rd. The stock fell 75% in the previous year, down from 5.8% this year. In an attempt to make a comeback, apart from introducing a new model and operating system with great apps, BlackBerry and RIM will now start to market specifically to businesses and offices, instead of the general population.
“BB10, has about 10,000 apps, which should port very easily onto the new generation of smartphones,” said Alec Saunders, RIM’s vice-president of developer relations. “My goal is that every single PlayBook app works on BB10,”.
The first of the new phones are expected be available for purchase in late 2012. It is yet to be seen whether or not people will sell phone, and if there will be an increase in mobile phone trade in at phone recycling businesses, when the new BB10 hits the market.