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Reality apps could lead to increased mobile phone recycling
(28/02/2011 14:57:36)

The spiralling popularity of augmented reality applications could lead to an increase in people looking at mobile phone recycling options.

According to statistics compiled by Juniper Research, the apps are becoming increasingly sought after and many people may consider selling old mobile phones in a bid to obtain technology that supports the applications.

Indeed, Juniper has suggested that the number of downloads involving augmented reality apps is set to reach 1.4 billion a year by 2015.

This is a huge leap from the 11 million that were bought last year, which marks the huge potential that companies have when developing apps for customers.

Report author Dr Windsor Holden believes the scope on offer to developers is wide.

"High-profile companies such as Carlsberg are integrating branded AR (augmented reality) apps into wider campaigns, while others - Time Out, Royal Mail, Coca Cola - are using B2C applications such as junaio to facilitate AR content," he observed.

It certainly appears to be a lucrative market and Juniper predicted that reality-based apps will be worth around $1.5 billion (£924 million) by 2015.

The concept of augmented reality is also anticipated to become the third most popular mobile phone-related item available in 2015 – behind games and location-based apps.

Mr Holden added that even more firms will wise up to the power of augmented reality when planning their marketing strategies.

"These initiatives are indicative of a growing desire amongst brands to use AR as a key tool to engage with the consumer," he continued.

Digital Trends has recently compiled a list of the best augmented reality apps available on the market so far.

Wikitude World Browser offers users a range of information that appears when an iPhone or Android device is held up against a particular landmark.

Businesses in London have also been making use of the WorkSnug app, which details where the nearest and most convenient Wi-Fi services are on any particular street in the capital.

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