Does Android Dream of European Dominance?
It would seem that dream is already becoming a reality as Europe is going smartphone potty, shipments of the clever little so and so’s grew by a whopping 99.4% in 2010 as the total number of units sold stood at a staggering 25.6million.
The clearest winner by far has been Android. With total sales of their product increasing by mind-boggling, wallet-bulging figures. With 7.9 million units shifted, it has raced ahead of the field as the market leader in Western Europe.
Obviously Apple will be licking their wounds, or probably just dabbing them gently with wads of cash, as although they are currently second best to Android, they still continue to sell mobile phones at an astonishing rate. We can all expect some bare-knuckle, back-street salesmanship in 2011 as both Android and Apple scrap it out for our cash. This battle for market dominance should result in a host of great deals for the consumer, with both Google and Apple going hammer and tongs to make us part with our cash.
So what of Nokia? Well, although suffering an 11% decline in sales it continues to cling to 33% of the market, so not the worst news in the world, but the chaps in Finland certainly won’t want this downward trend continuing. 2011 will see them team up with Microsoft in a bid to halt the decline.
One consequence of the recent upsurge in smartphone popularity is that sales of traditional feature handsets have fallen sharply, down by almost a quarter by the end of 2010. This in turn could mean some good news for the mobile phone recycling sector, as individuals look to sell mobile phones online and replace them with a top of the range model.
But it’s Google that look set to have the best year, with more and more smartphones being released that are embracing Android’s ‘free and open’ approach, it has become the fastest growing operating system ever.