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Samsung leads US mobile phone market
(07/01/2011 15:17:45)

Samsung is the most popular mobile phone brand among consumers in the US, a new report has revealed.

According to figures from comScore, the manufacturer had secured a 24.5 per cent share of the market between September and November 2010.

This is 0.9 per cent higher than the figure recorded during the previous three-month period, when its market share was 23.6 per cent.

The rise in popularity of Samsung mobile phones coincided with a slight drop in the market share occupied by many of its rivals.

For instance, the proportion of the sector occupied by Motorola fell by 1.8 per cent to 17 per cent during the three months to the end of November.

In addition, BlackBerry manufacturer Research in Motion (RIM) saw a 0.2 per cent decline in its market share during this period, leaving it with an 8.8 per cent portion of the market.

A similar trend was seen with Nokia and LG, whose market shares slumped to 7.2 per cent and 20.9 per cent respectively.

However, comScore noted that Samsung was not the most popular brand among those who have invested in smartphones.

RIM led the way in this segment of the market, occupying a share of 33.5 per cent.

Figures also showed that the overall number of smartphone owners in the US increased between September and November last year.

The comScore report said the amount went up by ten per cent on the previous quarter to 61.5 million.

Samsung's position in the smartphone sector could be set to improve, however, as Dow Jones Newswires has reported the company expects to sell more than 50 million of the devices this year.

JK Shin, head of the manufacturer's mobile division, said this expansion in the market will be fuelled by its new 4G smartphones.

About 24 million Samsung smartphones were sold around the world last year, with the Galaxy S handset proving particularly popular.

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