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Samsung unveils winners of app challenge
(14/12/2010 10:04:45)

Samsung has handed out $2.7 million (£1.7 million) in prize money to the 34 winners of an app designing competition.

More than 2,000 different teams of developers entered the contest, which started in May 2010, as the mobile phone manufacturer aimed to unearth a new range of functions for its Samsung Apps website.

Bosses are keen to maximise the number of application sales across the globe, with downloads from Samsung Apps anticipated to total more than 50 million by the end of this month.

The winning application came from a Polish creator and consisted of a yacht game dubbed 'Little Sailor', which impressed judges with its ease of use.

Victorious developer Mooncoder scooped the biggest prize, as it was awarded $300,000.

Samsung president and head of mobile communications business JK Shin was impressed with the cut quality on display and suggested that more smartphones would be developed to accommodate the latest raft of apps.

"We will roll out additional bada-based smartphones and continue to support bada developers in making and marketing high-quality application," he declared.

A number of mobile phones have already been launched to accommodate the bada utilities, namely the Samsung Wave trilogy that was first released in June 2010.

This is the latest instance of a mobile phone manufacturer signalling its intent to corner the app market.

Recently, Research In Motion (RIM), which is famed for its BlackBerry mobile phones, announced it was encouraging designers to produce applications for its eagerly-anticipated PlayBook tablet device.

RIM bosses aimed to entice developers by offering a free PlayBook to those who managed to get apps approved.

Global alliances and developer relations representative at RIM Tyler Lessard believes the PlayBook is an ideal platform for app creators.

"Interest and momentum behind the BlackBerry PlayBook continues to build and we are thrilled with the positive response from both the developer community and our customers," he added.

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