Given all the hype that’s been fuelled by a series of rumours and speculation about the iPhone 5, we thought that nearly everyone was eagerly anticipating the launch of Apples latest phone. That being the case, you would have expected Apple to have been ready to meet this demand, but it appears that not long after opening its website to sell pre-orders for the phone, the site sold out. The high demand for the phone should have come as no surprise as pre-orders have been forecast to reach between 1.3 and 1.6 million and total sales in the first quarter could be as high as 30 million phones. Apple has planned an aggressive rollout which sees the iPhone 5 being launched in nine countries including the UK, America, Canada, Japan and Hong Kong on the 21st September, followed a week later by launches into a further 22 countries with the goal to have the phone in 100 markets by the end of the year. Mobile operators releasing their iPhone 5 contract deals are also going to struggle to meet the level of demand being created by consumers who want to get their hands on Apple’s latest piece of consumer technology.
For anyone interested in buying the 32GB model, it looks like they’ll be a waiting time of two to three works and although the phones were due be available for sale from the 21st September, it looks like none of the range will be available on time as both the 16GB and 64GB models will not be dispatched for a further two weeks into Europe, with US consumers having to wait just a further week.
It is widely believed that the shortages of the iPhone 5 is due to problems surrounding the production of screens for the phone which are produced by Sharp and are taller than the screen of its predecessor the iPhone 4S. The production has been slower than anticipated which has led to the delays in them being shipped to China where the phones are assembled.
The iPhone 5 has 4G capabilities which will enable Apple to take on its Korean rival, Samsung in all markets including its home domestic market. To enable the iPhone 5 to compete in both Korea and Japan, it includes the 850MHz and 2100MHz 4G bands, both of which are critical to any future success of the phone in these countries.
The iPhone 5 which has been developed for the European market will only use one band and not two, which means that the phone can use some but by no means all European 4G networks. In the UK, Everything Everywhere has been given a head start to offer 4G to its customers through both T-Mobile and Orange. This does however mean that the iPhone 5 is likely to be incompatible with 4G networks that Vodafone and O2 are set to launch following later on in the year. So it appears that to be able to use the iPhone 5’s 4G capabilities, you’ll have to buy it with either an Orange or a T-Mobile contract or you’ll have to wait for the release of the next iPhone which Apple have said would be designed to work across Europe by working across a range of 4G bands. This is a critical area that may see Apple’s main rivals, HTC and Samsung gain market share in the EU’s population of three hundred and sixty million, as their phones use chips that can use 800Mhz, 1800MHz and 2600MHz 4G bands. To minimise the ground that its rivals could gain, it has been speculated that a further iPhone update could be launched in the spring next year. Stefan Zehle an Analyst from Coleago commented:
“Networks are desperate to offload data onto their new and empty 4G networks, and the iPhone users are often the heaviest data users so they’re the most pressing cases.”
for the iPhone 5 were expected to be record breaking as consumers have not necessarily upgraded from the iPhone 4 to the 4S and decided instead to wait until the launch of their latest phone. Consumers are not just pre-ordering online; it’s expected that they’ll be enormous queues forming outside Apple stores up and down the country as true Apple fans will want to be amongst the first to get their hands on the new phone.
On the whole it would seem that the iPhone 5 has impressed consumers and experts by what the phone promises to deliver and Ernest Doku, the uswitch.com telecoms expert commented:
“After the disappointment of an underwhelming iPhone 4S, there was a fair bit of pressure on Apple to deliver something very special. Fortunately for Tim Cook, his "beautiful" iPhone 5 should put the bite back into Apple. This time it had to be all about the hardware as much as software. In this regard, Apple has delivered and then some.”