Mobile phone users have been given a graphic reminder of why it is not a good idea to write a text message and walk at the same time.
Cathy Marrero recently went out shopping near her home in Wyomissing, Pennsylvania and was so engrossed in composing the text that she ended up tripping over a low wall.
Unfortunately, the wall surrounded a decorative fountain in the shopping centre and she plunged straight into a pool of water.
The incident was captured by CCTV cameras and the footage made its way on to video sharing site YouTube.
Ms Marrero's unfortunate tumble has since been viewed by more than two million people, while the clip has also been broadcast on news bulletins around the world.
Speaking to the Reading Eagle, she insisted that she never usually walks and texts at the same time.
Ms Marrero also criticised the security staff who were on duty at the time she fell into the fountain.
"They didn't send anyone to check on me until 20 minutes later and I had already left," she commented.
"Instead of laughing, they should have said 'is she okay?' and been down there right away to check on me."
Mr Marrero branded the security team unprofessional, as it could have been a senior citizen who took a tumble into the fountain.
She added that she will make sure she never texts while walking ever again.
This comes after Dr Joanna Lumsden of Aston University warned that many people are hurting themselves by banging into lampposts, bollards and cars because they are texting while on the move.
Speaking to the Daily Mail, she said about one in ten people have had accidents because of texting while walking.
Dr Lumsden stated that accident and emergency departments are dealing with a growing number of patients with texting-related injuries.