Global sales of mobile phones experienced a 2% dip from the first quarter of 2011 as demand of Apple products in the Asia/Pacific area, slowed. Worldwide sales of mobile phones to end users reached 419.1 million units in the first quarter of 2012, a 2 per cent decline from the first quarter of 2011.
Market analysts are predicting the market to be reignited, however, as soon as Apple announces the release of the eagerly anticipated iPhone 5.
Experts at global financial analysts, Gartner, have predicted a sales boom in the second half of the year; particularly in Western Europe and North America.
The report, which studied global mobile phone sales and trends, also noted that despite the uptake of the iPhone in China was ‘particularly strong’ even taking into account the wariness of many consumers who seem to be holding off making a purchase as the iPhone 5 is just around the corner.
The first quarter of the financial year, traditionally always seen as the strongest in Asia as it coincides with the Chinese New Year, witnessed a dearth of fresh new releases from the major brands. Subsequently, uptake of new mobiles in this region slowed and brought down the global figures. Only Apple, who saw their sales grow by 96.2% in the first quarter of 2012 as their iPhone 4S model expanded into new emergent markets. China has become the second-largest market for Apple products after their home market in the US.
Gartner research indicates that Apple sold 33.1 million iPhones sold in the first quarter of 2012 (below what Apple claimed in its financial results last month). Gartner research placed Apple third in the top selling mobile smartphone countdown, behind Samsung who lead, and Nokia in second place.
Various reports suggest that the iPhone 5 will be released around September time; although this timeframe shifts a month or so either way depending on which source you choose to believe. The nefarious rumour mill which always chugs into action in the lead up to an Apple release has put forward a whole host of possible designs and hardware improvements, which has had the hoards 'Appolytes' whipped up into a frenzy.