More people could be tempted to trade in mobiles to buy a handset that can access the Three music store, after the company announced that a greater number of devices can now use the technology.
Previously, consumers may have had to recycle mobiles and buy a high-end smartphone to utilise the service, but the UK network has revealed it has extended the online shop after a successful trial for Android smartphones.
Neil Andrews, head of media sales and content services at Three UK, highlighted how social media-friendly the company's music store is and suggested this has been a real selling point.
Consumers can set up their account so their Twitter or Facebook profile displays the latest track downloaded, although some individuals may need to recycle their old mobile and buy a more modern handset to take advantage of this feature.
"Thanks to Three's high-speed mobile internet network, it is even easier for customers to download music tracks to their mobile phone wherever they are," claimed Mr Andrews.
Among the songs that people can enjoy are titles from major labels such as Universal, EMI, Warner and Sony.
Individuals who own an Android-powered smartphone and are signed up to Three have been able to utilise the music store since December last year, with devices run on Apple or WP7 operating systems unable to enjoy the full service.
Android customers have also had the opportunity to update their phone if they own an HTC Wildfire mobile on Three, with Eurodroid claiming it is something of a "memorable day" for anyone who is able to carry out the upgrade to its 2.2 'FroYo' system.
The online technology resource highlighted how the network used Twitter to announce the availability of the improvement.
There are likely to be plenty of people considering recycling mobile phones to buy the HTC Wildfire, which features an innovative caller ID system, access to the Android app market and the Friend Stream social media programme.