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UK consumers to use mobile phones to book holidays
(06/01/2011 11:58:18)

More and more mobile phone owners are expected to use their handsets to book cheap holidays abroad.

According to, consumers are able to go online whenever they wish if they own a smartphone.

As a result, the website believes there could be a surge in the number of late holiday bookings from mobiles over the coming year. noted that smartphone owners would be able to use the internet to search and compare prices and make reservations.

The site also predicted that the devices would be widely used by leisure travellers when they reach their destination.

"Smartphones and applications add an extra element of fun on the go," it commented.

Francesca Ecsery, global sales director at Cheapflights Media, added that the enthusiasm for getting away among people from the UK is particularly strong at the moment.

She attributed this partly to the recent cold snap, as many Britons have been prompted to look for bargain sunshine breaks by the extreme weather.

"Things are really looking up in the new year - consumer confidence seems to be renewed," Ms Ecsery said.

Consumers who are planning to take gadgets such as mobile phones with them on holiday were recently advised to take out suitable insurance cover.

According to estimates from AXA, British tourists collectively packed more than £7 billion worth of electronic devices in their suitcases last summer.

However, the organisation said that about £1.61 billion worth of these gadgets were not protected by an insurance policy.

AXA stated that this means people who fall victim to thieves could end up "footing a fairly hefty bill" to replace lost items, such as mp3 players, mobile phones and cameras.

Forecasts from Abta - The Travel Association suggest that Turkey will be very popular with British tourists this year, along with Egypt and many short-haul European destinations.


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