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New models could lead to increased mobile phone recycling among older people
(10/03/2011 15:56:07)


A manufacturer may have found a gap in the market that could see more senior citizens looking to recycle mobile phones.

Ankaka has launched two new models which are primarily targeted at the older market.

The Old Faithful and Mobile Companion designs have been developed to cater specifically for seniors who may not understand all the mod cons that are becoming available on smartphones.

Having been ergonomically designed to aid people with sight issues, the handsets contain a large SOS button, which when pressed makes a direct call to the emergency services.

Should the phones be made available in the UK, it could cause a flurry of older people looking to sell mobile phones in order to snap up one of the user-friendly models.

As well as having an emergency button, the phones also possess larger than average keypads to help the partially-sighted dial numbers, or even send text messages.

Instead of hearing a tone when pressing a button, the Old Faithful and Mobile Companion activate a voice which tells the user which number they have pressed.

Ankaka's public relations representative Lisa Zhou believes the firm has indeed filled a sizeable gap in the mobile phone market.

"Young adults make use of their cell phones almost all the time; they make calls, send text messages, surf the internet and more. But what about senior citizens? They have different needs too," she commented.

"Your elderly loved ones will surely enjoy this handset and they will have no difficulty in using it."

Despite being aimed at older generations, some youngsters may be tempted to buy one of the phones, as both incorporate useful features such as a camera and dual SIM card compatibility.

The phones' manufacturer Ankaka has been in operation since 2005 and has established links with more than 400 Chinese electronics firms, as it bids to become a dominant player in the Chinese electrical wholesale industry.

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